Adopt the future Queen of the Pasture!
Turn every booking on valais.ch into points, then exchange them for benefits on your next experiences in Valais!
Welcome to our loyalty programme, where every purchase brings you one step closer to the royal floral crown. By joining the adventure, you adopt a Hérens calf and accompany it on its journey to the prestigious title of Queen of the Alpine Pastures.
With every order, you collect points and help your protégée grow stronger on her way to victory — while enjoying concrete benefits: discounts, exclusive offers, member privileges and surprises throughout the year.
Why join the programme?
Collect points with every purchase
Mountain railways, activities, accommodation, Valais specialities or merchandising: you collect points on every purchase made on valais.ch.
Your points unlock benefits
Your points are more than just a symbol: they determine your progress in the loyalty programme and give you access to discounts or benefits for your next bookings. The more points you collect, the more you benefit.
Offers reserved for members
As a member, you can enjoy exclusive offers, special promotions, seasonal surprises and benefits reserved for loyal customers.
How does it work?
- Sign up for free
Create a customer account during your next purchase on our online Shop. - Book on valais.ch
Purchase an activity, accommodation, a mountain railway ticket, a regional product or a merchandising item on valais.ch and collect points. - Enjoy your benefits
Log in to your personal page to discover the discount codes you can use on your next purchase.
Valais Club
Do you live in Valais? By joining our loyalty program, you automatically become a member of the Valais Club!
Only for Valais residents, members get free delivery on our range of products, as well as discounts on activities in the region. Rediscover your canton while you save money and experience the best that Valais has to offer.
Frequently asked questions
Is registration for the programme free?
Yes, registration for the Valais loyalty programme is free. Simply create a customer account during your next purchase on our online Shop, then log in to your personal page to track your progress in the programme.
Where can I see my points balance?
Your points balance and loyalty level are visible on your personal page, which can be accessed via a login email containing a unique link.