Adopt the future Queen of the Pasture!
Turn your shopping sprees into a unique adventure!
Welcome to our loyalty program where every purchase takes you one step closer to the royal flower crown! Join the adventure and adopt a Hérens calf as you guide her on her journey to the prestigious title of Queen of the Pasture. With every order, collect points and nurture your protégée to victory.
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🐮 Collect pointsEvery purchase takes your cow closer to victory.
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🎁 Exclusive rewardsSpecial offers, gifts and unique surprises for members.
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✨ Surprises throughout the yearGet exclusive extras as you progress.
Ready to guide your protégée to victory?
Every queen was once a young calf. Frolicking in the pastures, she’d admire the adults who’d fight playfully to determine the hierarchy of the herd. Then, albeit timidly at first, she’d begin sizing up to her peers. With practice, tenacity and sheer mettle, she’d rise to the rank of Queen of the Pasture.
With every purchase, your cow grows bigger and stronger, rising through the ranks towards her ultimate goal: becoming Queen of the Pasture. Join the adventure, collect rewards and train your champion, one purchase at a time.
Start now and hear your champion roar!
Valais Club
Do you live in Valais? By joining our loyalty program, you automatically become a member of the Valais Club!
Only for Valais residents, members get free delivery on our range of products, as well as discounts on activities in the region. Rediscover your canton while you save money and experience the best that Valais has to offer.